"A household located in North London wants to find an extraordinary and skilled tutor to guide their youngest child on his initial journey to growing into an English gentleman."
Looking at this post, you might naturally skip the phrase "beginning" as simple figurative language.
Yet, it might be the most important aspect of this unique position posting, as it seeks to hire a tutor for a one-year-old.
Hundreds of responses have now been sent in since the unidentified family advertised their search for the £180k-a-year tutor, who must be "an exceptional individual".
In recent few weeks, the advert has received notice across the press, with many questioning why?
Progressive Approach
The CEO, head and founder of Tutors International, which is assisting the family in their search, said that despite initial doubt, he considered the plan "forward-looking", and "innovative".
When he met the family, he said they appreciated the atypical aspect of their request, and how early in age their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural bias had by then set in".
But what does the family mean by "cultural predisposition"?
It's "all-encompassing", Adam responded. "How you eat, the way you speak".
He stated the older sibling had adopted "very nuanced, unspoken signals" from the family, and had taken on their cultural habits. The family told him they hoped to prevent the same situation to happen again with their new baby.
The strategy: To hire a UK tutor, who must speak with standard English accent, to shape the baby from the very start.
Natural Absorption
"A lot of the development at the beginning here is rather absorbed naturally," said the expert.
It's via this osmosis that the family are aiming the child will adopt the British traits they aim to instil.
He noted the tutor had to be someone who attended "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The educator must be the appropriate candidate, they'll be performing things they may not realize they're doing, just naturally," he commented.
Money No Object
The family informed Adam the selected educator should ideally also have knowledge of or passion in horse riding, alpine skiing, creative fields and musical activities so as to inspire the child in a wide range of passions.
Additionally though, he explained the family hoped the tutor to register the child on a variety of courses so the child would be "horseback riding and starting an musical instrument by the time they are about three years old".
In the family's minds, guiding their son develop into a "English gentleman" will bring about success and provide access.
"For all the rights and wrongs of that, because it's certainly a class statement," he adds.
However, in spite of all this tutelage in "English culture", could the child absorb so-called cultural influence from the multicultural family he resides with regardless?
"Yes", said Adam. "The parents know this could fail, but they've merely embraced the perspective of, 'we should try and let's go as quickly as we can', because the cost of it is not relevant," he explained.
Idealistic and Unrealistic
A number of in the private teaching field who express those reservations.
Another CEO, head and founder of Blue Education, who provides individual instructors, commented that "the journey of embracing two identities, or actually, discovering oneself, is something that must be lived into, not manufactured."
He noted that he had emigrated from the Far East to the Britain at the age of childhood, and had been raised experiencing and practicing two backgrounds. He progressed to be educated at the University of Cambridge.
"The concept that one individual can serve as a embodiment of Britishness, an individual who can in some way transplant the attributes of a UK sophisticate to a infant child, appears naive and unrealistic," he commented.
"In my experience, employing a quintessentially English tutor from babyhood will does not instantly create the outcome they hope for.
"I did not have that kind of mentor, and yet I have been lucky enough to enjoy numerous of the situations they desire for their son."
He added: "The reality is, personal identity cannot be forced from the outside influences; it must be embraced, and it must come from within."
Buying Britishness
Certainly, UK identity is something Adam hopes can be taught – and marketed.
"In my view the fact that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating
